Big Buttons, Big Results: Do They Really Boost Website Conversions?
Let’s cut to the chase. You’ve probably heard someone – maybe a web designer, maybe that lad from your networking group – bang on about how “bigger buttons mean more conversions.” But is it true? Or just another bit of web waffle?
Picture this. You’re trying to book a table at your favourite Durham cafe. The ‘Book Now’ button is tiny, a dodgy colour, and you’re jabbing your phone with your thumb, getting nowhere. Frustrating, right? Most folks wouldn’t stick around. They’d sack it off and go elsewhere.
Why bigger buttons matter (and where folk get it wrong)
Here’s the honest bit: size matters. But it’s not just about being big for the sake of it. Your call-to-action (CTA) buttons need to stand out, be easy to tap (especially on mobile), and leave no room for confusion. If people have to squint or do finger gymnastics just to click ‘Buy’ or ‘Contact Us’, you’re losing them. Plain and simple.
Let’s get the crayons out
Imagine your website as a pub quiz sheet. You want the answers to be clear, easy to find, and impossible to miss. Same goes for your buttons. If your best offers or services are hidden behind a fiddly link or a button that’s the same colour as the background, you might as well not bother.
Here’s what a good, conversion-friendly button looks like:
➡️ Bold colour that stands out from the rest of your site
➡️ Big enough for even the chunkiest thumb
➡️ Clear wording (no “Submit” – say what you actually want: “Get your quote”, “Book now”, “Send us your info”)
➡️ Enough space around it so it doesn’t get lost in the muddle
A quick win for conversions
I’ve seen this work with plenty of Sunderland and Newcastle businesses. We made the call-to-action button on a local gym’s homepage bigger and stuck it in their brand green, and sign-ups doubled in a matter of weeks. Sometimes making life easier for your visitors is all it takes.
Colouring in the final design
Once you’ve sorted your buttons’ size and placement, finish the job by matching the colour and style with your brand – but make sure it still pops out. This final “colouring in” pulls everything together and makes your site feel polished, not patched together.
Ready to sort your own buttons out?
Don’t leave your conversions to chance. Give us a shout, and we’ll get the kettle on while we take a look at your site together.
Do your website’s buttons make it easy for people to stick around – or are you sending them elsewhere without even realising?
