How to get more views and leads for GH Roofing
Right — you want more visitors and proper leads, not window-shopping. Here’s a straight-up plan you can start this week. No faff, just steps that actually move the needle.
Quick wins (do these first)
- Claim and tidy your Google Business Profile: add photos, opening hours, a clear phone number and service areas (e.g. “Roofers Sunderland”).
- Make phone numbers clickable on every page and put a clear call-to-action above the fold (“Get a free quote — call 0191 XXX XXXX”).
- Show proof: a gallery of before/after photos, short case studies, and recent 5-star reviews.
On-site changes that bring views and leads
- Create focused landing pages per service + area (eg. “Flat roofing Sunderland”) — these rank better than one big generic page.
- Use local keywords naturally in headings and meta tags. Think like a customer: “leaky roof repair Sunderland”.
- Speed and mobile: if your site’s slow or clumsy on phones, people bail. Compress images, use a fast host, and keep forms simple.
Content that wins trust
- Post short jobs with photos & notes: date, job type, challenge, fix. People love local work they can recognise.
- FAQ pages that answer common queries (costs, timescales, guarantees) pick up voice-search and featured snippets.
- Ask every happy customer for a Google review — remind them by text or email with a direct link.
Paid and local promotion
- Run a small Google Ads or Facebook campaign targeting your service area — send clicks to dedicated landing pages, not the homepage.
- Try Local Services Ads (if available) — they show at the top for urgent local searches.
Track, test, improve
- Set up Google Analytics and track calls/form submissions as goals.
- Try A/B testing headlines and CTAs on your main pages — even small tweaks lift conversions.
Do the basics well, show recent work, and make it dead easy to contact you — that’s how you turn views into leads. Get the crayons out, be consistent, and you’ll see it grow. Mint, isn’t it?
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
