Matchday mentality, music references, and city-centre attitude - built for the true fans.
From gritty street photography to clean product frames, the visuals help Flagging Rights tell their story - one that’s built on football, music, and identity.
Flagging Rights
WHO
Flagging Rights
WHAT
Content Creation, Social Media Assets & E-commerce style Photography
WHEN
2025
WHERE
Sunderland City Centre, Sunderland
HOW
Street-style photography, Tyne Tees models, local business collaboration, and product-led content creation
The approach: culture first, clothing second
Flagging Rights isn’t just another football clothing brand – it’s rooted in chants, quotes, music, and the shared identity of supporting your club. The brief was to create content that felt authentic to that culture, not polished to the point of losing its edge.
We shot on location across Sunderland city centre, using a street photography style to ground the brand in the environment that inspires it. Working with Tyne Tees models and local businesses, the focus was on movement, attitude, and natural moments — capturing the clothing as it’s actually worn, not staged in a studio.
Alongside this, we produced clean, e-commerce-ready product shots and reusable asset imagery to support online sales, social campaigns, and ongoing brand growth.
Why it works
By blending lifestyle street shots with clear product-focused imagery, Flagging Rights now has a content library that works across every platform – from Instagram drops to e-commerce content.
Local collaboration was key. Shooting in Sunderland, with local faces and businesses, reinforced the brand’s credibility and connection to the club, the city, and its supporters. The result feels honest, recognisable, and unapologetically Northern.
The result
📸 Scroll-stopping social media content
📸 E-commerce imagery designed to convert
📸 A versatile asset library for ongoing campaigns
