Event photography and video content created to promote a live product experience at a regional tech showcase.
From pre-event teaser content to immersive on-the-day coverage, every frame and clip helped promote WE-AR VR, capture the energy of the event, and position the brand at the centre of the experience.
WE-AR VR
WHO
WE-AR VR at TechNExt
WHAT
Event Photography & Short-Form Video Promotion
WHEN
17th & 18th June 2025
WHERE
City Hall Sunderland
HOW
Live event photography, pre-event video content, and brand-led visual storytelling
The approach: promoting the experience before and during the event
TechNExt is a key event for local tech entrepreneurs, bringing together innovators, founders, and business leaders from across the region. For wearvr, it was an opportunity to demonstrate their immersive racing simulator in front of a highly relevant audience.
Our role went beyond documenting the day itself. In the lead-up to the event, we created short-form video content for YouTube and social platforms to promote WE-AR VR’s attendance, build awareness, and drive footfall to their stand.
On the day, the photography focused on:
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Real people experiencing the simulator
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Genuine reactions and engagement
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Clear shots of wearvr’s branding within the space
The result is a content package that works across the full event lifecycle – from pre-event promotion to post-event marketing.
Why it matters
For tech companies, visibility is everything. Especially when the product is experiential, people need to see it being used to understand its value.
By combining short-form video with live event photography, the content helped:
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Promote WE-AR VR’s presence ahead of TechNExt 2025
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Increase interest and engagement on social platforms
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Showcase real-world interaction with the product
Rather than relying on static marketing, the visuals positioned wearvr as a standout, hands-on experience within the wider event.
The result
📸 A dynamic set of event images showcasing the simulator in action
🎥 Short-form promotional videos for social and YouTube
📸 Brand-led visuals highlighting WE-AR VR’s presence at TechNExt 2025
