Right, Claire — you don’t need flashy lines or pressure tactics. Keep it straightforward: who you help, what you do, and the result — finished with a little curiosity to get them asking questions.

Easy three-part formula

Say this in order, in plain language:

• Who: the people or businesses you work with.
• What: the simple service you provide (one clear sentence).
• Outcome + hook: the benefit or change, then finish with a question that invites them in.

Examples for WINGS

Short (15s): “Hi, I’m Claire from WINGS. We help small charities streamline volunteer admin so they spend less time on forms and more time on impact — are you finding admin takes up too much of your week?”

Full (30s): “I’m Claire at WINGS. We support community groups by organising volunteer programmes and simplifying recruitment. That means coordinators can deliver more sessions without burning out. What’s the biggest volunteer headache you’ve had recently?”

Tips to sound natural, not salesy

• Use plain English — drop the jargon. Sound like a person, not a brochure.
• Keep it specific — numbers or clear outcomes make it believable.
• Ask a question at the end — curiosity gets conversation started.
• Match the room — more relaxed tone at casual meet-ups, straight to points at business events.
• Practice like you mean it — try it with a mate, then tweak till it’s spot on.

Final bit — don’t oversell. If they’re interested, share a short example of success, not a long sales spiel. Be helpful, be human, and let them ask for more. Fancy a chat?