Start with the basics

Say what the site should do. Is it to sell, inform, book appointments, collect leads, or all three? Keep the purpose short and sharp.

Audience & success metrics

• Who are your users? Describe the primary audience and their needs.
• How will you measure success? (e.g. conversions, enquiries, traffic targets)

Content & page list

List core pages and the content required. Note who provides copy, photos or if you need us to write or source them — don’t assume magic.

Design & brand

Include brand colours, logo files, tone of voice and any sites you like with notes on what’s mint about them. Getting the crayons out early helps everything stay spot on.

Features & integrations

• Must-have features (forms, booking, shop, membership).
• Third-party integrations (CRM, payment gateway, APIs).
• Preferred CMS, accessibility or performance needs.

Technical, timeline & budget

State hosting needs, launch date, realistic budget range and who signs off. If budget’s tight, tell us up front and we’ll prioritise the mint bits.

Deliverables & handover

Be clear about expected deliverables: wireframes, designs, final build, training and ongoing support or maintenance.

Practical tips

• Be specific about outcomes, not how to achieve them.
• Prioritise features into must-haves and nice-to-haves.
• Attach examples, assets or notes — it saves time.