How to use AI to help your organic traffic through SEO
Right — here’s a straight answer. Use AI to speed up the bits of SEO that are boring, repetitive or slow, and keep the human bits for judgement, local voice and quality. Do that and your traffic will improve without sounding like a robot wrote everything.
Step-by-step, getting the crayons out
- Research smarter: Give an AI a few seed keywords (e.g., your services + town). Ask it to expand into long-tail phrases, cluster topics and list user questions. You’ll get a tidy content plan — spot on for targeting intent.
- Write better drafts: Use AI to create outlines, first drafts and FAQ blocks. Don’t publish straight away — edit in your local voice, add examples and check facts. AI speeds writing; you keep it mint.
- On-page polish: Let AI suggest meta titles, descriptions, H tags, alt text and schema snippets. Generate a few variants and A/B test the best performers.
- Technical tidy-up: Use AI to parse crawl reports, logs and Lighthouse results. It can prioritise fixes (broken links, slow pages, index issues) and output an action list for your devs — sorted.
- Content repurpose: Turn long posts into short social snippets, email intros and FAQ answers. More formats = more places to earn clicks and links.
- Measure and iterate: Automate weekly reports summarising rankings, organic clicks and top pages. Use AI to spot dips or quick wins and then crack on with fixes.
Few quick cautions
AI is a tool, not a strategy. Avoid thin or copied content, fact-check outputs and keep your unique perspective front and centre. Use AI to scale the boring stuff and invest your time where authority and trust matter.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
