Right, let’s keep this simple. Personality profiling sells best when people see immediate, useful benefits — not another HR thing that gathers dust. You need to show how it helps sales folk and owners win more business, save time, and make conversations less awkward. Sorted.

Start with quick wins

Run a 30–60 minute taster session. Show two real examples: one before-and-after call or email using a profile, and one quick role-play. Keep it practical and local — say “try this on your next call” and make it feel mint.

Make it visible and useful

• Create one-page cheat sheets for each profile—phrases, do’s and don’ts, and quick objection-handlers.
• Integrate short profile notes into CRM records so reps can spot buyer types before the first call.
• Share short video clips (60s) of reps using profiles — real people, real success.

Champion it from the top

Get a sales leader or business owner to be the visible champion. When the boss uses their profile in meetings and cites results, adoption follows. Use small incentives — shoutouts, a pint, or a ticket to a local event — to reward reps who use profiles and share wins.

Market it internally and externally

• Email teasers with micro case studies and a clear next step: book a taster or download a cheat sheet.
• Run short workshops for business owners focused on team alignment and scaling conversations.
• Use client success stories in your social posts — show tangible outcomes (short, real numbers).

Track what matters

Measure simple KPIs: number of profiles completed, meetings where profiles were referenced, and a small lift in conversion rates. Keep it simple and report monthly — show the value, and people will crack on.

If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.