Right Dave — here’s a simple, proper plan. Social media for a roofing business isn’t about fancy maths, it’s about showing you do good work, building trust with locals, and making it dead easy for folks to call you. Let’s crack on.

1. Be local and visual

Post before-and-after photos, short clips of repairs, and short walkthroughs of tricky jobs. People want to see roofs fixed — not corporate slogans. Tag locations (towns, suburbs) and use a clean, consistent logo on images so your vans and kit are recognisable. Mint stuff builds trust.

2. Content that actually wins work

• Quick clips: 15–30s time-lapses of a reroof or tile replacement.
• Spot checks: short tips on spotting leaks, attic checks, or gutter care.
• Customer stories: get a short review clip from happy customers.

3. Reviews & trust

Encourage customers to leave a review on Facebook and Google — ask on the job and follow up with a quick message. Share standout reviews as simple graphics. When people see local names and photos, you become the safe, obvious choice.

4. Ads that work (without wasting money)

Run small, localised ads on Facebook and Instagram targeting postcodes and homeowners. Promote a recent job or an inspection offer. Keep spend low to start — test one creative for two weeks, then scale what’s working. Sorted.

5. Make it easy to act

Always include a clear CTA: phone number, WhatsApp link, or booking page. Use captions like ‘Free roof check — drop us a message’ and a bold image of a van or team. Keep contact front and centre.

Daily checklist (quick)

• Post one photo or short clip.
• Reply to messages within a few hours.
• Share one review or tip each week.

If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.