Should you create an ad campaign around specific personas for coaching?
Short answer
Yes — usually worth it if you actually know the people you’re targeting. For coaching, personas help you speak to real problems (confidence, career change, leadership gaps) so your ads feel relevant and get better results.
Why it helps
- More relevance: Tailored copy and creative hit the right nerves — higher click-throughs and sign-ups.
- Smarter spend: You avoid shouting at everyone and waste less budget on people unlikely to convert.
- Better creative: You can get the crayons out and design messages that actually resonate — ebooks for learners, short videos for busy managers, etc.
- Clearer offers: When you know a persona’s problem, your coaching offer becomes spot on and easier to measure.
Potential downfalls
- Pigeonholing: Personas can stereotype. Real people don’t always fit neat boxes.
- Missed opportunities: Over-focusing might exclude good prospects who don’t match profiles.
- Overfitting: Too-narrow targeting makes testing and scale harder — campaigns stall when you try to grow.
- Costs and complexity: Multiple persona campaigns mean more creative, more tracking, more work.
How to do it without faffing about
- Start with a couple of real, evidence-backed personas — not guesswork.
- Test broadly first, then layer persona targeting and creative variants.
- Watch metrics that matter (leads, trial sign-ups, cost per booked call) not vanity clicks.
- Iterate: drop stereotypes, keep what converts, and broaden audiences when scaling.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
