Concept and inspiration

The brand identity for Bespoke Vinyl was fuelled by their drive to stand out in the saturated world of vehicle customisation. Based in Sunderland, the team wanted a look that matched their energy: sleek, vibrant, and instantly recognisable — whether plastered on a van or popping off an Instagram feed.

The visual concept was built around a dynamic “B” logo mark, with movement and strength baked in. Paired with a high-contrast colour palette, the brand feels fast, professional, and full of attitude.

Process

Research:
We dug into competitor brands, wrapping industry trends, and local North East inspiration to ensure Bespoke Vinyl had a unique voice and visual presence in their market.

Conceptualisation:
The team wanted something versatile, so we designed a bold, stylised “B” that works at any size — from badges to billboards. We paired it with a clean typeface, fresh gradients, and custom iconography to highlight services like tinting, signage, and vinyl wraps.

Design:

• Developed a complete brand guideline system with usage rules, typography, and patterns

• Created business cards, branded van mockups, and event banners

• Supplied print-ready assets for fast rollout across touchpoints

• Designed custom icons for service clarity across social, web, and print

Finalisation:
We worked hand-in-hand with the client to refine and approve every element, making sure it all looked mint on screen and in the real world.

The result

Bespoke Vinyl walked away with a fully-loaded branding package that looks professional, performs across all channels, and turns heads wherever it goes. From the back of a van to an Insta reel, it’s bold, consistent, and unmistakably theirs.

Client

Year

Deliverables