Promo photography designed to build a strong personal brand and attract potential sport sponsors.
From intense close-ups and controlled poses to wider, environment-led frames, every image worked to position Roger as a serious competitor and a strong sponsorship opportunity.
Athlete Brand Building
WHO
Roger Rubas: Professional Airsoft Player
WHAT
Athlete Promotion Photography:
Social Media-Ready Content Creation
WHEN
2022
WHERE
Old Air Raid Shelter, Sunderland
HOW
Cinematic portrait photography, environment-led storytelling, and sponsor-focused visual branding
The approach: selling the athlete, not just the sport
Roger needed more than action shots – he needed imagery that positioned him as a credible, professional athlete worth sponsoring.
The shoot took place inside an old air raid shelter in Sunderland, chosen deliberately for its raw textures, low light, and industrial atmosphere. The location helped create a gritty, high-impact visual style that reflects focus, discipline, and competitive intensity – all qualities sponsors look for in individual athletes.
Every frame was directed with sponsorship in mind:
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Clear, confident body language
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Strong eye contact and controlled expressions
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Compositions that leave space for brand logos and campaign use
The result is content that feels bold, professional, and ready for use in sponsor decks, social media, and outreach campaigns.
Why it matters
In individual sports, athletes are the brand.
Sponsors don’t just back performance – they back image, consistency, and visibility. High-quality promotional imagery helps decision-makers quickly understand who the athlete is, what they stand for, and how they could represent a brand.
By creating social-first, sponsor-ready visuals, this shoot gave Roger assets that:
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Strengthen his personal brand
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Improve credibility when approaching sponsors
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Support consistent promotion across platforms
The result
📸 A powerful set of promo images tailored for sponsor outreach
📸 Social media-ready content designed for visibility and engagement
📸 Distinctive visuals using a dramatic, high-impact location
From intense close-ups and controlled poses to wider, environment-led frames, every image worked to position Roger as a serious competitor and a strong sponsorship opportunity.
