WE-AR VR

Building the future of immersive VR for WE-AR VR — from brand to booking

Concept and inspiration

WE-AR VR launched with a bold vision: to bring ultra high-end racing and flight simulators to the heart of Sunderland. The experience? Full motion platforms, high-fidelity rigs, and realism that makes your stomach drop (in a good way).

The brand needed to match that energy — futuristic but accessible, sleek but grounded in the North East. Think Formula 1 meets high-tech arcade, with a splash of cinematic polish. The inspiration came from the world of motorsport and gaming UI, tied together with a deep red palette and a logo that nods to a VR headset in motion.

Process

Research:
We looked at VR arcades, esports brands, and simulation tech globally. Our aim? Create a distinct look that felt premium without alienating local users or gamers new to the space.

Branding:

Logo system built around “VR” with a custom mark that evokes immersion and motion
Sleek sans serif type, high-contrast reds, and a UI-style design system
Brand guidelines covering digital, print, merchandise and event use

Website:

Designed and built a modern, conversion-focused site optimised for SEO and booking
Clear service breakdowns for eSims, flight sims and custom experiences
FAQ section, testimonials, and early access CTAs
Fully responsive and performance optimised

Video & Visuals:

Produced promo assets for use at Stadium of Light and digital screens
Edited brand intro video for web and social use
Created 3D visual overlays and immersive promo visuals to match the brand story

The result

From brand mark to bookings, WE-AR VR now has a standout identity and digital experience that screams premium. Whether you’re seeing it on a stadium screen or browsing on your phone, it’s slick, immersive, and easy to trust.

It’s helped them grab attention, get booked out, and start building a community of simulation fans right here in the North East.

Client
WE-AR VR

Year
2025

Deliverables