How to increase social traffic from young couples starting a family
Short version: be useful, be local, and be easy to find. Young married couples about to start a family want clear health guidance, quick parenting tips and a friendly voice — not a lecture. Let’s get the crayons out and make something that actually helps.
1. Know them — properly
Segment by stage: trying to conceive, early pregnancy, newborn worries. Use simple polls or sign-up funnels to learn which stage they’re at. Tailor content to each stage — reassurance lands better than generic posts.
2. Content that actually works
- Short videos (Reels/TikTok): 30–60s myth-busters, quick health checks, breathing exercises.
- Live Q&A with a clinician or midwife: honest, local, no-nonsense answers. Promote beforehand.
- Downloadables: checklist for appointments, feeding cheat-sheets, sleep basics — use these as lead magnets.
- User stories: real couples from the area sharing wins and worries. UGC builds trust fast.
3. Community beats broadcasting
Create a private Facebook group or WhatsApp community for expecting couples in your area. Moderate gently, answer questions, run weekly threads (e.g. Ask a GP Fridays). That personal touch turns lurkers into repeat visitors.
4. Use local partnerships and targeted boosts
- Work with local midwives, GPs and antenatal classes for co-branded content.
- Run small targeted ads: interests (pregnancy, parenting), life events (recently married), location radius around your clinic.
- Try lookalike audiences from your lead magnets to scale what’s already working.
5. Measure, tweak, and keep it human
Watch engagement and message saves more than vanity likes. If a tip or live session works, double down. Keep your tone warm, practical and a bit cheeky — spot on for the North. Make it mint, then crack on.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
