How to raise awareness and engagement for Wills & Lasting Power of Attorney
Plain and simple: make the subject human, useful and easy to share. People don’t engage with legalese — they engage with stories, simple steps and stuff that helps them protect the people they love.
Get human, local and simple
Use real (or anonymised) stories, short explainers and local references. Show a friendly adviser at a kitchen table with a cuppa. Keep copy short, use plain language and tackle one concern per post.
Content ideas that actually work
- Short reels (30–60s): myth-bust a Will or LPA misconception — fast, snappy and captioned.
- Client stories: 60–90s testimonials about why someone sorted their Will — emotional but honest.
- Carousel posts: step-by-step ‘What to bring to your appointment’ checklist.
- Live Q&A sessions: answer common questions and pin the FAQ post.
- Polls & quizzes: ‘Do you have a Will?’ — simple engagement that surfaces interest.
Make it useful and shareable
Offer free downloadable checklists or short templates (PDFs) and encourage sharing: “Know someone sorting their affairs? Tag them.” Clear CTAs — book a chat, download a guide, or call for a clinic — make conversion easy.
Work the community & paid boosts
Partner with local GPs, funeral directors, care homes and community centres. Boost high-performing posts to local demographics (age, location, life events). Keep budgets small and test which messages get shares and enquiries.
Measure, iterate and stay sensitive
Track saves, shares, comments and clicks, not just likes. Test different tones — candid, reassuring, cheeky — and keep content compliant and respectful. This is sensitive subject matter; be clear about privacy and next steps.
Crack on with a simple plan: one reel, one carousel, one live Q&A every month, a downloadable checklist, and one local partnership. Keep things local, real and helpful — you’ll get people talking. Getting the crayons out for a few creative visuals makes a big difference. Spot on.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
