How to get more website leads — the straightforward way
Sort the basics first
If your site’s slow, clunky or unclear, people won’t stick around. Speed it up, make it mobile-friendly and have one clear action per page — a visible button or form that says exactly what happens next. No fuss, just obvious.
Give people a reason to hand over their details
Offer something useful: a short checklist, a quick quote, a free 15-minute call or a handy PDF. Put that in a tidy lead magnet or a focused landing page and keep the form short — name, email, one question is often enough.
Make contact easy and credible
- Clear CTAs: big buttons with plain language — “Get a quote”, “Book a call”.
- Trust bits: a few testimonials, a photo, and an address or phone number.
- Fast follow-up: email + quick phone call works wonders. People forget otherwise.
Drive the right traffic
Use targeted ads, local SEO, and social posts aimed at the people who actually buy from you. Retarget visitors who looked but didn’t convert — a reminder often turns them into a lead.
Measure and keep improving
Set up simple tracking (Google Analytics, conversion pixels) and A/B test headlines, buttons and offers. Small changes add up — tweak, test and repeat until it’s mint.
Start with the quick wins (speed, CTAs, a useful freebie), then crack on with traffic and testing. If you want us to take a look, we’ll get the crayons out and sketch a plan that gets leads through the door. Spot on?
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
