Right — you want headteachers to notice The Punctuation Show without wasting their time. Keep it simple: show clear school benefits, be respectful of their time, and pick the right routes in. No faff. Just practise that Northern common sense.

Start with value, not vanity

Lead with what saves them time or improves outcomes: fewer marking errors, clearer pupil reports, CPD-ready resources, or OFSTED-friendly evidence. One short sentence on the benefit beats a long brochure every time.

Channels that actually work

• Email: a very short subject (term-focused), 3 lines max in the body, a clear single ask (download, 15‑min demo, free workshop).
• Postal postcards: a bright, clever one-page leave-behind sent to the school office catches eyes between meetings.
• Local networks: MAT leads, trust meetings, local authority CPD lists — build from the inside.
• Events & CPD: run a short free session at an INSET day or twilight meeting. Heads love practical sessions that staff can use immediately.
• Referrals & testimonials: case studies from nearby schools are mint — include quick, measurable results.

Timing, tone and persistence

Send during term time (avoid first and last week). Keep tone human: friendly, clear, and confident — like you’re chatting over a brew. Follow up once by email and once by phone; be useful on every contact. If you promise a sample lesson or resource, deliver it fast.

Small tests, measure, repeat

Try two subject lines, two offers (free resource vs. 15‑min demo). Track replies and which schools engage. Keep what works and bin the rest. Get the crayons out when you need creative angles, but play it straightforward first.