Right Andrew — short and useful. Corporate solicitors want speed, clarity and results. They’re not buying feelings; they’re buying a reliable way to protect a client’s commercial outcome and the firm’s reputation. Here’s how you get them to pick up the phone.

Practical steps to start getting traction

• Map and target: Identify the firms that do corporate litigation, insolvency or commercial disputes. Focus on partners who handle client strategy, not family lawyers.
• Run short, sharp CPD sessions: Offer 45-minute lunches or webinars on mediation as a commercial tool — include a quick case study that shows time and cost saved.
• Make a one-page pathway: A clear ‘how we work with you’ PDF for solicitors — triage call, timeline, likely outcomes, and fixed-fee options. Keep it faultless and usable.
• Co-host pilot clinics: Offer one free mediation clinic or discounted pilot for a firm’s tricky case. Results sell — let the outcome do the talking.
• Content that helps them sell to clients: Short case studies, template client briefs and briefing notes for fee-earners. Give them useful tools, not fluff.

Build relationships that stick

• Use LinkedIn to share bite-size results and tag firms — keep it professional and helpful.
• Collect and publish solicitor testimonials that focus on commercial benefits: time saved, settlement value protected, client satisfaction.
• Measure referrals and feedback. If a pilot converts, ask for a short testimonial and a warm referral process.

Keep it local, honest and repeatable — host a breakfast, bring tea, get the crayons out to present a simple mediation pathway, and make it easy for solicitors to refer. Fancy a chat? Let’s crack on.