Start with who you’re speaking to

Think like one of the lads at the community centre. Who are they — parents, coaches, volunteers, young people? Pick one group and tailor a post to them. Too many audiences makes your message fuzzy.

Make it worth a scroll

Use bright photos or short videos (15–45s). Open with something that grabs attention — a smiling face, a big result, or a local landmark. Put the point in the first line. If it’s helpful, funny, or inspiring, people stop.

• Use captions and subtitles — phones are often muted.
• Keep text short and conversational.
• End with one clear action: sign up, share, or comment.

Play nice with local networks

Tag local groups, schools, and partners. Ask volunteers and trustees to share — personal shares reach people paid posts don’t. Collaborate on short videos so you both boost reach. Getting the crayons out with a local partner often works mint.

Use timing, tools and a bit of budget

Check when your audience is online and post then. Repurpose: turn a video into clips, images and stories. Boost one or two top posts to reach nearby people — a small spend goes a long way. Watch the numbers, learn, and tweak.

Engage like a proper human

Reply to comments, invite opinions, and pin important posts. Celebrate local wins and shout out volunteers. It builds trust and gets more shares. Keep a steady rhythm — consistency wins.