How to promote personality profiling for sales people and business owners
Right, let’s keep this simple. You’ve got a cracking personality profiling service — now you need to put it where sales teams and owners will actually see it, try it, and pay for it. Here’s a proper, northern-style plan that’s practical and easy to start.
1. Show the value up front
Run short, free taster sessions: 20–30 minutes for a sales team or a local business breakfast. Demonstrate a clear outcome — better pitch matches, quicker onboarding, fewer missed targets. No waffle, just results.
2. Use real proof
Collect short case studies and 30-second video testimonials from clients. Share before/after metrics: conversion rate lifted, onboarding time cut, call-to-close shortened. Stick these on a one-page PDF and on social.
3. Make it easy to buy
- Offer tiered packages: taster, team roll-out, and coaching follow-up.
- Include a clear price or a clear starting price — nobody likes guessing.
- Bundle profiling into sales onboarding or account reviews so it feels like part of the job, not an extra.
4. Market where they live
Target sales meetups, local business groups, and LinkedIn. Create short, practical posts: tips for selling to X personality, 60-second roleplay clips, and bite-sized stats. Run a paid campaign promoting the free taster to local decision-makers.
5. Train the trainers
Certify one person in each client firm to be the in-house champion. Give them slides, quick exercises, and a follow-up coaching call. That keeps profiling used, not forgotten.
6. Measure and follow up
Set three simple KPIs: uptake rate, behaviour change (e.g., talk-time adjustments), and sales lift. Follow up at 30 and 90 days with a short review — it keeps results visible and renewals easier.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
