How does my roofing company market itself on social media
Short answer: be local, be useful, and show you actually fix roofs. No fancy nonsense — just clear posts people trust. Here’s a straightforward plan to crack on with.
1. Pick the platforms that pay off
Facebook for local customers and ads, Instagram for before/after photos and reels, TikTok for short repair clips, and LinkedIn for trade partnerships. Don’t spread yourself thin — start with one or two and get them mint.
2. Content that actually gets attention
- Before & after photos — obvious but powerful. Use the same framing so people spot the improvement.
- Short video clips — time-lapses, a 30s fix, or a safety tip. Caption clearly and add subtitles.
- Customer testimonials — quick clips or screenshots of messages. Social proof is spot on.
- Behind-the-scenes — team on the van, tools, and a quick intro to the crew. People buy people.
- Local posts — show jobs in nearby streets, community events, and work with local suppliers.
3. Post schedule & captions
Post 2–4 times a week. Keep captions short, call out location, and finish with a simple CTA: “Need a quote? DM or call.” Use local hashtags (town names, ‘roofing’, ‘homeimprovement’).
4. Ads that bring calls
Run a simple Facebook lead ad or boosted local post with a clear offer: free inspection, emergency callout, or discount. Target a 10–20 mile radius and age groups that own homes. Track phone calls and form fills — that’s your measure.
5. Turn customers into promoters
Ask happy customers for short videos or to tag you. Offer a small discount for referrals — people love saving cash.
6. Measure and improve
Look at messages, calls, and leads from ads. If posts don’t get traction, try different photos or a quick how-to clip. Keep what’s working and ditch what isn’t — simple as that.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
