How to promote personality profiling for sales people and business owners
Start simple — make it useful
Tell your lot why it matters in plain terms. For JP at FeelGood Training Co, lead with outcomes: faster rapport, clearer handovers, fewer awkward meetings. Show one short example — a 5 minute demo that proves profiling changes a sale conversation. That’s more persuasive than a big slide deck.
Package it so they can’t say no
- Create a low-cost intro: “15-minute profile + one cheat-sheet for sellers.”
- Offer a team bundle with a live workshop and follow-up coaching.
- Include one measurable KPI — e.g. number of warmer opens or quicker closes in 30 days.
Show, don’t tell
Run a live drop-in demo at a networking breakfast or a short webinar aimed at business owners. Use real examples from your clients (anonymised if needed) and show before/after scenarios. Short videos of sellers using their profile in real calls are mint — share them on LinkedIn and email.
Use the local touch
Partner with a couple of local businesses for trial runs — offer a free group session in return for a case study and testimonial. Get photos, short quotes and a quick video. Northern plain talk wins: show real results from folks down the road.
Make it easy to buy and measure
- Straightforward pricing and a clear next step (book a demo, trial a team).
- Follow-up measurement — simple dashboards, weekly check-ins, and a one-month review.
- Use referral discounts and quick incentives for sales managers to roll it out.
Keep it honest, short and practical. Be prepared to tweak the offer after a few trials — that’s how you get it spot on. Fancy a chat? We’ll help you nail the first demo and the follow-up so it’s actually used, not filed away.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
