Reach More People With Your Posts
Right Steve — quick, useful and no nonsense: here’s how Newcastle United Foundation can get posts in front of more local folk. Think like you’re having a chat down the pub: clear, useful and worth sharing.
Know who you’re talking to
Pick two or three audience types (young players, parents, local clubs). Tailor a single clear message for each — don’t try to please everyone in one post. Use local language and references so people think: “that’s for me.”
Make posts people actually stop for
- Lead with a strong image or short video — visuals first, text second.
- Open with a short hook: 1–2 lines that say what’s in it for them.
- Always include one clear CTA: “Book”, “Share”, “Join”, or “Sign up” — spot on and simple.
Use community and partners
Tag local partners, coaches, volunteers and other organisations. Ask them to share — people trust recommendations from mates and local groups.
Be regular and smart with timing
Set a simple schedule: 2–3 strong posts a week and daily Stories. Post when your audience’s phones are on — early evening for parents, late afternoon for kids. Consistency builds reach; randomness doesn’t.
Boost the right stuff and measure
- Put a small budget behind posts that already perform well organically.
- Target local areas and interests, not everything at once.
- Check what works, do more of it, stop what doesn’t — simple analytics.
Repurpose top posts into short videos, carousels and community posts. Encourage shares and save requests — ask for it politely and use local pride to your advantage. Getting the crayons out for creative visuals will pay off — mint content gets shared.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
