How to get more leads for an IT company
Right then, Kieran — here’s a plain plan you can actually use. It’s about being useful, visible and easy to work with. Do these things and you’ll see proper enquiries, not just vanity metrics.
1. Know who you want
Pick a tight niche and an ideal customer profile (industry, company size, decision-maker). Stop trying to be everything to everyone. When you’re specific, your message lands faster.
2. Prove you can sort the problem
- Show short, clear case studies that explain the problem, what you did, and the result (numbers please).
- Offer a free 30–60 minute audit or health-check — that’s a brilliant lead magnet for IT buyers.
3. Be findable where they look
- SEO: optimise for service + location + problem (e.g. “managed IT for manufacturing UK”).
- LinkedIn: post useful tips, share case wins, and do targeted outreach to named roles.
- Paid search: run small, tightly targeted ads to your audit/offer page and test messaging.
4. Capture and convert properly
- Make contact easy: clear CTA, simple booking widget, and a live chat that offers audits.
- Use short, relevant forms — ask only what you need to qualify a lead.
- Automate a tidy nurture sequence: immediate email, value follow-up, then a human call.
5. Track, tweak, repeat
Use analytics to see which pages and messages bring real leads. Test headlines, offers and outreach scripts. Align sales and marketing so every lead is followed up fast — speed wins.
Quick checklist: define ICP, publish 2 case studies, create an audit offer, run 1 LinkedIn campaign, add booking/chat, and measure CPL. Crack on with those and you’ll have a steady flow — proper, qualified leads.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
