Transform Your Business with Northern: Digital Marketing in the North East
Here at Northern, we have a simple belief: streamlined digital experiences lead to a more profitable business. As the leader of a dynamic digital marketing agency serving the vibrant businesses of Newcastle, Sunderland, Durham, and the wider North East, I, Dave, have seen firsthand how small tech tweaks and revamped web designs create big waves in revenue. So, grab a coffee, and let’s chat about how Northern can spark fresh growth strategies for your business.
Real-World Success from Newcastle’s Restaurant Scene
Let’s dive in with a real-world example from Newcastle’s bustling restaurant scene. Imagine two websites. One is outdated and clunky, while the other is sleek, fast, and user-friendly. Which one do you think brought in more revenue? If you guessed the latter, you’re spot-on. A simple redesign increased bookings by a whopping 45 a week, adding a significant £4,000 to weekly revenue. By optimising the booking process—replacing multi-step entries with one-click bookings—we turned website visitors into diners. All it took was a smarter layout with interactive elements that let users get straight to what they need: a table, pronto.
Enhancing Website Usability
Now, let’s address another critical factor—website usability. Did you know that 38% of consumers leave a site if it’s unattractive or sluggish? That’s where Northern’s expertise in conversion rate optimisation (CRO) comes into play. Take our work for a whistleblower company where we had a challenge: filter out non-paying users in favour of valuable leads. By implementing a smart segmentation filter, we not only improved conversion rates but also halved bounce rates. We made sure the right users reached the right places – ensuring productive use of their time and a more engaging experience.
User Engagement and Core Needs
Shifting over to user engagement—we transformed Gen 2’s website by focusing on what their users truly needed. By knowing that most visitors aimed to quickly make payments, report repairs, or file complaints, we put these functions upfront. The result? An 85% uptick in user engagement, reducing customer service load and letting the staff focus on more critical tasks. Isn’t it great when technology simplifies life instead of making it more complicated?
Integrating Artificial Intelligence
Artificial Intelligence (AI) brings another layer of innovation. I’ve worked on projects where AI simply transformed how events got marketed. An example is a system that used AI to automatically generate and post event updates. Though not implemented then, the concept illustrates a potential massive time-saver for social media managers who could get consistent, branded content out without lifting a finger. A streamlined, automated system takes care of repetitive tasks, so your team can focus on what really matters—engaging and growing your customer base.
Northern’s Unique Approach to Web Design
Across all projects, Northern’s approach to web design melds attractiveness with practicality, enhancing both visual appeal and user experience. Whether you need a new website design or a digital makeover, we’re here to convert visitors into loyal customers.
How’s Your Digital Presence?
What does your digital presence say about you? Do you need a website that attracts and retains customers like these examples did? Perhaps scalable automation could free up your team’s day-to-day. Let’s chat over a coffee and see how Northern can enhance your digital impact and increase your bottom line.
Get in Touch
Ready to boost those bookings? Contact us today, and let’s make your digital presence work harder for you. How could a more user-friendly website help your business?
