How to drive traffic for your gutter repair business this summer
Summer’s quieter for cleaning, aye — but it’s perfect for repairs. Homeowners spot cracked joints, faded fascias and leaking seams when the weather’s nice. Here’s a plain, practical plan to get more people to your site and booking page.
1. Run summer-specific offers and clear CTAs
Advertise a “Summer Repair Check” or a limited-time discount for gutter repairs and replacements. Use a single, simple CTA: “Book a free summer check” or “Get a repair quote today” — link that to a tidy landing page with a short form.
2. Create repair-led pages and content
- Make service pages for common repair jobs (leaks, sagging, joint replacement) using local keywords (town names, suburbs).
- Write short blog posts: “How to spot gutter damage this summer”, “When to repair vs replace”. Use clear photos and before/after shots.
3. Use local ads and social proof
Run small-budget Facebook/Instagram ads targeting homeowners in your area showing quick videos or before/after photos. Boost posts with 1–2 strong reviews. Use Google Local Services / Local Ads for repair keywords — people searching now are ready to hire.
4. Reach past customers and neighbourhoods
- Email or text previous customers offering a summer check — they already trust you.
- Drop leaflets or door-knock near jobs you’ve finished; include a QR code to a booking page and a small referral discount.
5. Visual content that converts
Short clips (30–60s) of a simple repair, sped-up installs, and clear before/after shots work brilliantly on socials and your homepage. Add captions and an on-screen CTA to book a free check.
6. Small technical wins
- Make a fast summer landing page with one goal: phone, email, or booking form.
- Use local schema and repair-focused keywords so Google shows you for searches like “gutter repair near me”.
- Collect reviews after jobs — they lift click-through and conversion.
Crack on with a couple of these — say a summer offer + one local ad + quick repair page — and you’ll see traffic that actually converts. Fancy a chat? We can help you get it sorted, get the crayons out and make it mint.
If you fancy chatting about this properly or want us to take a look, pop over to northerndigital.uk — we’ll get the crayons out and get you sorted 🎨 Spot on? Let’s crack on.
