Luxury print design:
VEN Global.
A custom dieline brochure featuring spot UV and gold foil printing, designed to embody luxury and elegance for a premium hotel design client.
- WHO — VEN Global
- WHAT — Custom Dieline Brochure, Embedded Magnets, Spot UV, Spot Gold Foil
- WHEN — 2021
- WHERE — United Kingdom
- HOW — Bespoke print design with premium finishing techniques
Luxury Services Need
Luxury Print.
VEN Global designs interiors for luxury hotels. Their sales material had to feel as premium as the spaces they create. They asked us for a brochure a hotel owner would want to keep: one that showed the quality of their work before a single page was read.
- Goal: a brochure that matches the premium positioning of their hotel work
- Format: a custom dieline, so the piece stands out in the hand
- Finish: spot UV and gold foil to signal quality to the touch
Premium Finishing
& Craft.
Every detail was considered to reflect VEN Global’s commitment to luxury and quality. The custom dieline created a unique physical form, while the spot UV and gold foil strengthened the tactile experience.
- Unique dieline structure
- Magnets embedded in the board for a clean, satisfying close
- Spot UV and spot gold foil on key elements
- Sophisticated gold foil accents
- Premium paper stock selection
The Brochure
in Detail.
A walkthrough of the finished brochure, showing the custom dieline, spot UV, and gold foil printing.
Video Transcript
The video opens on a close-up of the VEN Global brochure resting on a dark surface. You can see the gold foil catching the light straight away, proper luxurious feel to it. The camera slowly pans across the front cover, showing off the custom dieline shape and the spot UV elements that give certain areas this gorgeous glossy finish against the matte paper stock. As the brochure is opened up, you see the interior spreads featuring VEN Global's hotel design portfolio. Rich photography of luxury interiors, clean typography, and the gold foil accents carrying through onto the inside pages as well. The paper weight is substantial, you can tell just from how the pages move. Every detail has been considered to reflect the premium nature of VEN Global's work in luxury hotel design. The brochure folds out into its unique custom dieline structure, revealing a larger format spread that really shows the scale of their projects. The whole thing feels considered and crafted, exactly the kind of print piece that makes an impression when you hand it to a prospective client.
Luxury
Communicated.
Three weeks of design and a one-month print turnaround. Every part was custom-made at a factory in China that we managed from start to finish, so the brochure looks and feels like nothing else on a hotel client’s desk.
- Brand identity strengthened through print
- 3 weeks design, 1 month print and production
- Custom-made at a factory in China, managed by us
- Premium positioning reinforced
Screenshots
& Photography
More from the Northern portfolio.
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